JOHN
HOLLAND
WELCOME TO JOHN HOLLAND MARKETING
We help B2B companies build their business through structured strategic business planning & tailored marketing campaigns.
From single projects to a fully outsourced CMO service, we can help you grow your business.
It's a journey.
You need a clear idea of your destination and a roadmap to take you there. You need help along the way. An experienced pragmatic that understands the ins and outs of running a business.
We work with business owners who want to take their companies to the next level. They are committed to their businesses , transparent in their dealings and prepared to put time and resources into the journey.
Our aim is create business diamonds.
Well run business with a clear sense of purpose, a well articulated plan of action, aligned teams and the right resources to monetise their opportunities.
Business Planning
Deciding the road to take
It all starts with a business plan and yet a recent study* suggests that four in five businesses do not have a working business plan. Sure you can succeed without a
plan but it sure tips the odds in your favour if you have one.
A good business plan allows you to confidently outline the stepping stones to reach your goals. It helps you get the team on the same page, talk to partners, suppliers and financiers,
align your resources and work out what to measure. It doesn't have to be a weighty tome but it's got to be comprehensive enough to capture your thinking. Remember it's not the size of
the plan that matters it's the thinking that goes into it.
* SME Research Report 2017/18, HLB Mann Judd
In the face of rapidly changing media environment we helped establish a repositioned organisation, through the amalgamation of the ABC & CAB, to create a single voice of accountability in media auditing with a defined purpose and clear direction for the future.
Guiding the organisation from inception as a bootstrapping start up in the media measurement space to the region's leading brand integration and placement service by understanding the changes in the market and crafting offerings to capitalise on them.
Marketing Strategy
Mapping our route
For many SMEs business strategy and marketing strategy become one and the same. The important thing is to have one…a clearly defined approach to where you're going to compete and how you're going to win.
We use a simple process to establish:
Ambition: Where are we going?
Arena: Where will we compete?
Vehicles: How will we compete?
Differentiation: How will we be different?
Logic: Does it make business sense?
Roadmap: How and when do we apply our resources?
We established clear direction to take a small fire investigation company to a clearly defined position as market leader with a premium brand and an enhanced range of services.
It started as a content piece to demonstrate the expertise of Axis Legal and ended as an international association spanning the globe. The International Social Media Association is the voice of social media law that is now helping organisations manage the commercial risks that the online world can cause.
Implementation
Making it happen
You can't promise excellence in implementation without having a great team. We work with experienced professionals in all areas of marketing and sales expertise:
Automation
Brand development
Content creation
Customer experience
Digital advertising
Direct response
Ecommerce
Email marketing
Event management
Lead generation
Market research
Media planning & placement
Presentations
Print production
Public and press relations
SEO
Social media
Telemarketing
Tender management
Video production
We draw on this wonderful talent bank to assemble the right team to get the job done ... on time and on budget.
Time for a new look for a renovated medical facility in Woollahra. A strong brand with a nod to the past and a look that flowed throughout the building and on to the community.
Achieving 15% year on year growth in a mature market requires consistent campaigns that methodically build awareness, distribution and market share.
mentoring
Developing team talent
It's all part of the service. When we're on retainer we often mentor both the CEO
and the key executive team.
For a business leader, It's lonely at the top and it's good to have someone to
discuss your business with, who is both independent and knowledgeable. Someone
who can keep the big picture in mind whilst helping you think through the everyday
issues.
They say that everyone is a marketer now but not everyone has a marketer's skills.
Part of our remit has always been to upskilll the team so that they can comfortably
play a bigger part in talking with clients, prospects and the wider community.
AMI Emerging Marketers Mentoring Program
We help young marketers gain a competitive edge as they launch their careers and begin the process of becoming the industry leaders of the future.
Business Owner Mentoring
John Holland chairs an executive peer advisory group of SME owners that helps them manage issues, gain knowledge and reach their business goals.
ABOUT
JOHN
HOLLAND
Our Philosophy
We believe in small business and the role its in society. We want to use our smarts to make our clients more successful and their businesses more robust. We believe in marketing as an ethical profession that builds both financial and social value.
MEET
JOHN HOLLAND
John Holland is a marketing strategist with over 40 years executive management experience.
He built two marketing & communication businesses, both of which he sold. He has worked with a who's who of blue chip Australian organisations in the consumer, service,
business to business and not for profit markets.
Over the last decade he has focused on adapting that big company thinking to the SME and Purpose sectors.
John holds a BA (Hons) from Durham University and a Postgraduate Marketing qualification from Kingston University, both in the UK. He is a Fellow of the Australian Marketing
Institute (FAMI), a Certified Practising Marketer and a Member of the Australian Institute of Company Directors.
I TIP MY HAT
Marketing is a team game and I'm grateful to have some great influences along the way.
Inspirational presentations from the likes of Philip Kotler, Al Ries & Jack Trout, Jay Abrahams and James Anderson have shaped my thinking but it is the people I've worked with that have inspired me the most.
From Annie Hogg at Kingston who taught me the marketing basics that still serve me well today, to Joan Lovell and Doug Goldie back in London in the 70's - both outstanding in understanding the customer and knowing how to layout a business case.
In WA, Noel Darby succinctly communicated the essentials of the advertising craft whilst in Sydney the teams at The Sales Machine and Promotional Thinking were packed with influencers who worked extraordinary hours to deliver for their clients.
Jef Rowlison, my partner of almost a decade, had a mantra that still resonates with me today; if it's good, call it good, if it's bad call it bad, if it's mediocre call it bad.
Then there are the sounding boards that every business person needs… Ross Pearson, Ashley Hurst and Tony Simms during my AdPartners Group years and John Egan, my TEC Chair of 7 years and of late another ex TEC Chair, Will Carpenter.
To you all and countless others my thanks for the joy of working with you and for everything I have learnt from you.
CONTACT
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